Separating Companies

In 2016, the Xerox Board decide to spin-off it’s $6B business process outsourcing, services unit.  That year would be spent  managing the existing business while preparing two new organizations for new futures as a separate organizations. 

Educating Employees

Extensive internal communication was vital for educating and enrolling the 150,000+ employees impacted by the separation.

Post Separation, Xerox was now re-focused on its heritage, document management positioning.  We needed a way to re-introduce a new, streamlined and contemporary Xerox.  What better way than to create a remake of the iconic 1970’s “Monk” commercial  But updated for today’s global, connected world.

As Xerox Services transitioned to Conduent, we modified our base campaign spots to signal the upcoming change.